Plenty of us are talking about whether or not we want to bone KFC’s mascot. It’s all part of a larger brand identity, and just the news cycle alone - highlighting the bizarre notion of a Colonel Sanders dating sim - created by the announcement is enough to satiate the marketing beast.
#I LOVE YOU COLONEL SANDERS SIMULATOR#
The Colonel Sanders dating simulator was created to grab attention and not necessarily hold it. (Ironic, too, that most of KFC’s stunts are riffing on things typically marketed toward women, like romance novels and social media influencers, and often devalued because of it.)ĭeveloped by creative agency Psyop, I Love You, Colonel Sanders! is less of a game and more of a marketing stunt, and that shouldn’t surprise anyone. That year, KFC also released a horror virtual reality training video game called The Hard Way. In 2017, the Colonel starred in a romance novel called “Tender Wings of Desire,” bizarrely enough, also for Mother’s Day. In April 2019, hot Colonel performed Chippendale’s style dances in a video you were meant to send to your mom. The dating simulator was spotted on Steam in early September and greeted with a mixture of confusion, intrigue, anger, and laughter - a reaction that’s nearly identical any time KFC launches one of its millennial marketing stunts. Not to mention, the Colonel had some problematic relationships with women during a 1999 episode of This American Life, Colonel Sanders’ biographer John Ed Pearce said a woman from Kentucky’s Chamber of Commerce told him that “every time Harland came in, why, she had to beat his hands off of her.”Īnd so, hot Colonel Sanders is wiped of much of that context, aside from the white suit and glasses, and slapped into the fantasy world of I Love You, Colonel Sanders! The Colonel is now quirky, or cool, and maybe hot, but it’s not the man who sued the company for $122 million and said its gravy was unfit for his dogs. Though KFC’s marketing has turned back to the Colonel as the company’s mascot, it’s distanced himself from actual man.
It’s from his likeness that KFC created the corporate icon we all know today - a fast food mascot who has become so far removed from the actual person that, as Adam Chandler wrote in Drive-Thru Dreams: A Journey Through the Heart of America’s Fast-Food Kingdom, “it’s easy to forget he was even a real person.” Hot Colonel Then there’s the real Colonel Sanders: Harland Sanders, the American businessman who wore a white suit and started the Kentucky Fried Chicken chain of restaurants. Now, there’s another (hot) Colonel Sanders in I Love You, Colonel Sanders! A Finger-Lickin’ Good Dating Simulato r, trading in his computer-created abs for anime-style tousled white hair. Colonel Sanders comes in plenty of different flavors.
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